Classify the problem first
Factual errors can be corrected with official records and authoritative sources. Outdated information requires updates across owned and external profiles followed by recrawling. Subjective criticism should be addressed through its evidence, not simply declared false.
- Capture the original question, full answer, platform, date, and citations.
- Mark the exact incorrect sentence instead of storing only a sentiment label.
- Identify whether the error came from the official site, an external source, or model inference.
Build maintainable sources of truth
Create stable pages for identity, specifications, credentials, service scope, and disputed facts. Each conclusion should trace back to an original record, public filing, or authorized case. Keep structured data and important external profiles aligned when facts change.
Do not publish a wave of near-duplicate positive articles to bury a problem. That increases repetition and can make important facts harder to distinguish.
Retest a fixed risk set
Group high-risk questions, brand comparisons, and common customer questions, then retest them on a schedule. Record whether errors disappear, citations change, and framing becomes more accurate. Keep unresolved items visible.