Assess
Define the questions customers actually ask and sample how the brand and competitors appear across AI platforms.
EraSO Method
Build your brand’s AI answer system in five steps
We do not start with mass content production. We first establish customer questions, brand facts, and information gaps.
Model
Map relationships among the brand entity, products, capabilities, audiences, scenarios, and verifiable evidence.
Build
Improve the website and content assets so important facts have clear, stable, and citable pages.
Distribute
Publish through credible information nodes relevant to the industry and customer decision process.
Monitor
Retest a fixed question library to track mentions, citations, framing, and competitor change.
Inputs
Business discovery, the current website, content assets, competitors, and AI platform answers.
Evaluation
Fact completeness, topic coverage, citation conditions, trust signals, and conversion paths.
Outputs
Evidence-backed issues, priorities, content assets, monitoring scenarios, and the next iteration plan.
Start with evidence
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