What each discipline optimizes
SEO focuses on web performance in search results: crawlability, relevance, links, snippets, and page experience. GEO observes brand presence, factual accuracy, sources, and recommendation context inside generated answers. AIGC can assist research and drafting, but it is not strategy or evidence.
- SEO: valid indexing, non-brand impressions, CTR, position, and conversion.
- GEO: mention rate, citation rate, factual accuracy, answer position, and competitor gaps.
- AIGC quality: traceable facts, expert review, repetition, and maintenance cost.
Repair the shared foundation first
Clear identity, stable architecture, verifiable service facts, and real cases support both SEO and GEO. Publishing at scale before repairing the foundation multiplies inconsistency.
Prioritize according to customer entry points. Improve high-intent landing pages when conventional search still drives demand; add fixed question sets and platform observation when buyers use AI for comparison.
Manage one evidence loop
Start from customer questions, build facts and evidence, publish accessible pages, then observe search performance, AI answers, and lead conversion together. Change a limited set of variables per cycle and retain versions so results remain interpretable.