# B2B GEO Solution

Organize expertise, product facts, delivery boundaries, and credible evidence around complex procurement decisions so AI can explain and compare the company accurately.

- Decision focus: Complex procurement and professional decisions

## Decision context
B2B buyers move through problem definition, supplier discovery, capability comparison, risk verification, and internal approval. AI answers should help business, procurement, and technical roles decide whether a company deserves the next conversation.

## User-intent questions
- Which providers can solve our specific business problem?
- How do supplier capabilities, delivery methods, and fit differ?
- Has this company supported similar industries, scale, or technical conditions?
- What internal resources, timeline, and collaboration are required?
- Which credentials, methods, deliverables, or public evidence reduce procurement risk?

## Business entities
- **Company and brand**: Legal entity, brand, business scope, and positioning stay consistent.
- **Products and solutions**: Functions, audiences, scenarios, combinations, and boundaries are explicit.
- **Professional capability**: Technology, industry knowledge, process, and team capability connect to facts.
- **Delivery and service**: Inputs, process, deliverables, timeline, responsibility, and support are visible.
- **Risk and trust evidence**: Credentials, methods, research, and authorized information support decisions.

## Common evidence gaps
- Pages claim leadership without explaining fit and reasons
- Products, solutions, industry content, and sales material use different terms
- Important capability exists only in internal decks, proposals, or sales conversations
- Implementation conditions, boundaries, risk, and evidence are missing

## Implementation path
1. **Analyze the customer company** — Define industry, scale, roles, procurement process, and value criteria.
2. **Analyze target users** — Separate business, procurement, technical, and executive questions.
3. **Build user-intent questions** — Cover discovery, comparison, verification, implementation, and support.
4. **Build fact and evidence pages** — Connect company, products, solutions, capabilities, delivery, and risk.
5. **Retest and capture demand** — Observe answer changes and connect pages to useful sales conversations.

## Method and evidence
**Breaking down a B2B supplier comparison** — The method turns a broad provider recommendation into fit, capability, implementation conditions, risk evidence, and next actions rather than promotional comparisons.
- Start with the buying role and decision stage
- Comparison criteria come from real operating conditions
- Capabilities link to facts or explicit verification gaps
- State both fit and non-fit conditions

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- Canonical page: https://eraso.cn/en/solutions/b2b/
- Brand facts: https://eraso.cn/en/brand/
- LLM index: https://eraso.cn/en/llms.txt