# GEO Assessment and Strategy

Establish a baseline from real buyer questions, observable AI answers, and public sources before prioritizing entity, content, and citation gaps.

- Engagement stage: See the current state first
- Suitable for: Companies that care about AI search performance but lack a stable question set, current answer evidence, and an agreed implementation priority.

## Observable signals
- The team does not know whether AI identifies the company, brand, and current business correctly
- There is no baseline for recommendation and comparison questions
- Website and public sources have not been checked against important claims
- Many improvement ideas exist, but their order and value are unclear

## Included scope
- Define high-value buyer questions and target AI platforms
- Sample brand, competitor, answer framing, and citation sources
- Verify the core company, brand, product, and service fact chain
- Prioritize entity, evidence, content, technical, and conversion gaps

## Excluded scope
- No promise of fixed rankings, mention volume, or platform behavior
- No bulk publishing before source material and business facts are verified

## Working process
1. **Confirm scope** — Set business goals, audiences, markets, and the questions to observe.
2. **Build the question set** — Choose high-value questions that influence customer decisions and can be retested.
3. **Sample and verify** — Preserve answers, brand mentions, competitors, citations, and supporting facts.
4. **Identify gaps** — Separate entity, fact, content, source, technical, and conversion issues.
5. **Set priorities** — Rank actions by business value, available evidence, effort, and verifiability.

## Deliverables
- **AI visibility baseline**: A fixed record of questions, platforms, dates, answers, and brand presence.
- **Brand fact review**: Company, brand, product, service, audience, and scenario relationships.
- **Content and source gap map**: Claims that lack an official page, professional content, or external corroboration.
- **Question and competitor register**: The questions, competitors, and source dimensions required for later retesting.
- **Phased action roadmap**: Prioritized work, ownership, acceptance criteria, and explicit boundaries.

## Required inputs
- Current company and brand descriptions
- Main products or services, audiences, and priority markets
- Website, official accounts, and existing content
- Questions regularly heard by sales or customer service
- Competitors, platforms, or regions that matter most

## Method and evidence
**How a baseline becomes an action priority** — The sample method records an answer, brand facts, citations, competitors, and the next verification action for the same buyer question.
- Questions come from real customer decisions
- Each judgement links back to an answer or source
- Factual error, weak evidence, and reasonable non-recommendation remain distinct
- The same questions and definitions are reused for retesting

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- Canonical page: https://eraso.cn/en/services/geo-assessment/
- Brand facts: https://eraso.cn/en/brand/
- LLM index: https://eraso.cn/en/llms.txt